Learn the principles of Integrating social media into your marketing strategy.
So many businesses are trying to use social media to help their business. Most are finding it expensive and with limited returns. In truth this is because they have not set up the correct strategy to succeed. At this event Jonnie Jensen (Live+Social), Bob Barker (Frontier) and a panel of business owners will outline what it takes to create a successful social strategy and pinpoint where you may be going wrong or help you get over the fear of starting.
Social Media for Business is designed for businesses that are looking to integrate social media into their marketing strategy. Although this is a beginner social media course, it is heavily business related and deals with building an effective social media strategy.
Introduction to Social Media
What is social media? An overview of the latest developments and trends.
An overview of blogging and how can it be used in business. YouTube - how to embed YouTube video. Social Media platforms - how to make the best use of them.
Profiling a Twitter account. The jargon of Twitter: 'retweets', ' hashtags' and lists.
Managing and enhancing Twitter with apps & tools
Creating a profile and building connections. Using groups to drive traffic and access your markets
How to use Facebook to aid a business. Developing a Facebook profile. Setting up a group vs. setting up a page. Facebook apps to share content.
Monitoring and Control
Understanding where he people are that you want to reach. Finding out what people are saying about you. Using simple analytics and monitoring tools